Thursday, July 12, 2012
Monday, July 9, 2012
Monday, July 2, 2012
Link to Best Practice Network Webinars: Social Media + Corporate Responsibility: How to Amplify and Measure Your Impact
Engaged employees. Greater transparency. Consumer feedback. Communicating impact. Measuring results. These are just some of the many reasons why companies increasingly use social media to bolster corporate responsibility goals. But with so many platforms and metrics to choose from, determining the right strategy for increasing and measuring engagement quickly gets complicated.
Fenton's SEE, SAY, FEEL, DO structure offers a proven and user-friendly approach for measuring and maximizing the impact of social media efforts. Join John Gordon, SVP digital, and Susan McPherson, SVP/Director of Global Marketing, for an interactive discussion that will address the SEE, SAY, FEEL, DO method and showcase how this framework can help strengthen your corporate responsibility initiatives.
Susan McPherson is senior vice president/director of global marketing at Fenton, where she focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She's a regular writer and contributor for publications such as the Harvard Business Review and Triple Pundit and a leader on sustainability and global development issues who routinely speaks at industry conferences. McPherson hosts the popular bi-weekly #CSRchat on Twitter.
John Gordon is Senior VP of Digital in Fenton's New York office and manages the social media practice firm wide. In that position he works to create successful engagement campaigns by integrating strategy, technology and content for clients like American Jewish World Service, ASPCA and Stonyfield Organics. Gordon was formerly the director of new media at Spitfire Strategies. He is the author of Fenton's SEE, SAY, FEEL, DO guide to social media metrics that matter.
Tired of business as usual? Leverage the skills you and your employees have to bring real change to your workplace - and the world - no matter your industry or job title. Learn how to create a workforce of Social Intrapreneurs: Internal innovators who challenge their organization's status quo while developing and implementing solutions that both benefit their organization and create positive social and environmental impact.
During this session, Britta Durtsche from Net Impact will outline the valuable benefits of supporting intrapreneurs in the workplace and offer a tangible toolkit that will enable you to launch workplace projects, engage co-workers, and bring social and environmental change to your community.
Britta Durtsche serves as senior manager and is responsible for Net Impact's global chapter network, including the Global Fellows program, as well as our diverse portfolio of Impact Programs, including Impact at Work, Board Fellows, Service Corps, Curriculum Change, and the Net Impact Force for Change Award
Brand innovation firm BBMG discusses how to get started with smart strategies, practical case studies and tips for overcoming some of the most common challenges.
Raphael Bemporad is a champion for a new approach to branding that puts values behind every marketing initiative. An expert in brand strategy, cause marketing and public affairs, Raphael has led campaigns that are international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as Seventh Generation, Samsung, Earthbound Farm, Brown-Forman, Ocean Conservancy and Social Venture Network. Raphael also has an extensive background in political communications and public affairs, serving a state governor, senator and U.S. congressman.
Fenton's SEE, SAY, FEEL, DO structure offers a proven and user-friendly approach for measuring and maximizing the impact of social media efforts. Join John Gordon, SVP digital, and Susan McPherson, SVP/Director of Global Marketing, for an interactive discussion that will address the SEE, SAY, FEEL, DO method and showcase how this framework can help strengthen your corporate responsibility initiatives.
Susan McPherson is senior vice president/director of global marketing at Fenton, where she focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She's a regular writer and contributor for publications such as the Harvard Business Review and Triple Pundit and a leader on sustainability and global development issues who routinely speaks at industry conferences. McPherson hosts the popular bi-weekly #CSRchat on Twitter.
John Gordon is Senior VP of Digital in Fenton's New York office and manages the social media practice firm wide. In that position he works to create successful engagement campaigns by integrating strategy, technology and content for clients like American Jewish World Service, ASPCA and Stonyfield Organics. Gordon was formerly the director of new media at Spitfire Strategies. He is the author of Fenton's SEE, SAY, FEEL, DO guide to social media metrics that matter.
Small Business, Big Engagement: Trends and Best Practices in Using Social Media to Tell the Small Business CSR Story
http://www.volunteermatch.org/corporations/resources/bpn.jsp#june28
...Julie Dixon is the Deputy Director of the Center for Social Impact Communication (CSIC) at Georgetown University, where she manages the day-to-day operations of the center including research, curriculum and partnership development, outreach and communications. She's the author of CSIC's recent publication "Small Business, Big Engagement," a comprehensive set of trends and best practices for small businesses looking to use social media to engage stakeholders in their socially responsible business practices. Follow her work at the center on Twitter at @georgetowncsic.Impact at Work: Driving Positive Change by Encouraging Intrapreneurship
Tired of business as usual? Leverage the skills you and your employees have to bring real change to your workplace - and the world - no matter your industry or job title. Learn how to create a workforce of Social Intrapreneurs: Internal innovators who challenge their organization's status quo while developing and implementing solutions that both benefit their organization and create positive social and environmental impact.
During this session, Britta Durtsche from Net Impact will outline the valuable benefits of supporting intrapreneurs in the workplace and offer a tangible toolkit that will enable you to launch workplace projects, engage co-workers, and bring social and environmental change to your community.
Britta Durtsche serves as senior manager and is responsible for Net Impact's global chapter network, including the Global Fellows program, as well as our diverse portfolio of Impact Programs, including Impact at Work, Board Fellows, Service Corps, Curriculum Change, and the Net Impact Force for Change Award
Green the Team: Five Practices for Engaging Employees in Sustainability
Leading companies are recognizing that sustainability can be a competitive advantage, but only if it resounds across the entire organization. Employee engagement can save costs, improve morale, inspire creativity, drive innovation and attract and retain talent.Brand innovation firm BBMG discusses how to get started with smart strategies, practical case studies and tips for overcoming some of the most common challenges.
Raphael Bemporad is a champion for a new approach to branding that puts values behind every marketing initiative. An expert in brand strategy, cause marketing and public affairs, Raphael has led campaigns that are international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as Seventh Generation, Samsung, Earthbound Farm, Brown-Forman, Ocean Conservancy and Social Venture Network. Raphael also has an extensive background in political communications and public affairs, serving a state governor, senator and U.S. congressman.
Volunteer Match;research studies involving employee volunteering, community involvement, social responsibility and corporate citizenship. Need to build the case for an Employee Volunteer Program?
Latest Thinking in the Industry
We've gathered research studies involving employee volunteering, community involvement, social responsibility and corporate citizenship. Need to build the case for an Employee Volunteer Program? This is the place to start.2010
CECP: Shaping the Future - Solving Social Programs Through Business StrategyCECP presents this study which is the result of a collaborative project with McKinsey & Company. The report draws on over a dozen interviews with leading global CEOs to develop a pathway to sustainable value creation from a company's corporate social responsibility program in 2020.
UnitedHealthcare® / VolunteerMatch Do Good Live Well Study
What are the physical and mental health benefits of volunteering? Are those who serve happier and healthier than those who don't? What are their attitudes toward workplace volunteering? In order to educate the public about volunteering and its associated benefits, UnitedHealthcare® partnered with VolunteerMatch to gather insights on the power of volunteering on personal well-being.
2009
Fidelity® Charitable Gift Fund Volunteerism and Charitable Giving in 2009Americans who volunteer their time and skills to nonprofit organizations donate an average of 10 times more money to charity than people who don't volunteer, according to this study from Fidelity® Charitable Gift Fund and VolunteerMatch.
Building Reputation Here, There and Everywhere: Worldwide views on local impact of corporate responsibility
A joint report produced by the Boston College Center for Corporate Citizenship and Reputation Institute that explores statistics on the public's view of companies in 27 countries, looking at factors that appear to be shaping viewpoints of corporate reputation and responsibility across countries.
The State of Corporate Citizenship in the United States 2009: Weathering The Storm
The fourth biennial survey, produced by Boston College Center for Corporate Citizenship, studies the attitudes and actions of senior executives in small, medium and large businesses regarding corporate citizenship. The 2009 survey explores in greater depth the challenges of integrating corporate citizenship into core business practices and how tough economic times have impacted these practices.
Redefining Value in A New Economy
What does the recent economic turmoil hold for corporate social responsibility? From the 2009 VolunteerMatch Client Summit Keynote Address, Raphael Bemporad and Mitch Baranowski, Co-Founders of brand strategy firm BBMG, share new research on America's increasingly conscious consumers, best practices for meaningful employee engagement and actionable insights to build innovative, engaging and authentic brands from the inside out.
What does the recent economic turmoil hold for corporate social responsibility? From the 2009 VolunteerMatch Client Summit Keynote Address, Raphael Bemporad and Mitch Baranowski, Co-Founders of brand strategy firm BBMG, share new research on America's increasingly conscious consumers, best practices for meaningful employee engagement and actionable insights to build innovative, engaging and authentic brands from the inside out.
2008
Past. Present. Future. The 25th Anniversary of Cause Marketing.Cone, Inc., released their latest research, the 2008 Cone/Duke University Behavioral Cause Study and the 2008 Cone Cause Evolution Study. They updated their 15 years of longitudinal data examining Americans' expectations of companies to support causes, and they have captured actual behavioral data that proves cause can significantly impact actual consumer choice and increase sales. In celebration of the 25th anniversary of cause-related marketing, this report examines these findings, discusses the most significant cause-related milestones of the past 25 years, provides a look into the Socially Responsible Consumer and much more.
Tell Your Story: Extend Your Brand Through Corporate Social Responsibility
In a new seminar delivered in December, UC Berkeley Professor Kellie McElhaney shared research and examples of how companies can extend their brand with effective Corporate Social Responsibility programs that connect to a company's Core Business, Core Strengths and Tell a Story.
2007
Nearly Two-thirds of Gen Y Employees Surveyed Prefer Companies that Let Them Volunteer SkillsNew research shows that companies that help employees volunteer with nonprofit organizations could have a leg up with recruiting Generation Y (18-26 year-old) talent. Nearly two-thirds of the respondents (62%) in the 2007 Volunteer IMPACT survey by Deloitte & Touche USA said they would prefer to work for companies that give them opportunities to contribute their talents to nonprofit organizations.
2006
Identifying Enablers of Nonprofit High PerformanceAccenture surveyed 200+ nonprofit executives to get their perspectives on how individuals and businesses can better help nonprofits achieve higher levels of performance.
Corporate Volunteer Reporting Standards 2.0
One can not improve what is not measured, and one can not effectively measure and benchmark results without reporting standards. Understanding that, the Bay Area Corporate Volunteer Council working with local corporate leaders, including VolunteerMatch, initiated the development of standard definitions to measure community involvement, track trends, establish program benchmarks and encourage better practices.
Volunteers and Nonprofits Overlooking Opportunities to Maximize Impact
This survey, conducted by Deloitte & Touche USA LLP and the Points of Light Foundation of nonprofit executives and volunteers from corporate America, showed that nearly 9 out of 10 nonprofit leaders generally agree that volunteers' workplace skills are valuable. Working professionals shared a similar view, as 73% of them believe workplace skills are valuable to nonprofits.
2005
Expanding the BoundariesVolunteers of America and The Center for Corporate Citizenship at Boston College studied the aging of the nation's labor force and suggest ways the private and public sectors can tap into the talent and energy of the Baby Boom generation to invigorate volunteer programs and prepare others for a lifetime of volunteering.
How Volunteering Shapes Professional Success
Volunteerism is powerful because it is a catalyst for leadership. As this study makes clear, volunteerism translates directly into leadership skills that benefit participants' professional development, and indirectly benefits employers and the community at large. Both the community and the workplace are enhanced and enriched when community service is encouraged and rewarded, in other words.
Measuring Corporate Volunteerism
VolunteerMatch was pleased to be the lead sponsor of a 2005 research study by LBG Associates that highlights the commitment leading U.S. corporations are making to volunteerism and introduces a new model for understanding the key components of success.
Measuring Employee Volunteer Programs: The HR Model
The Center for Corporate Citizenship at Boston College and the Points of Light Foundation undertook this study to examine the value-added benefits of employee volunteering specific to achieving human resources goals.
State of Corporate Citizenship
The biennial "State of Corporate Citizenship" research and report is published by the Business Civic Leadership Center of the U.S. Chamber of Commerce in partnership with the Center for Corporate Citizenship at Boston College and with support from The Hitachi Foundation. It takes an in-depth look at the attitudes and behaviors of business executives from small, medium and large businesses from across the United States.
Value of Volunteer Time
The value of volunteer time is based on the average hourly earnings of all production and nonsupervisory workers on private nonfarm payrolls (as determined by the Bureau of Labor Statistics). Independent Sector increases this figure by 12 percent to estimate for fringe benefits.
Volunteering in the United States
The Bureau of Labor Statistics includes a volunteer supplement to its Current Population Survey. The purpose of the volunteer supplement is to obtain information on the incidence of volunteering and the characteristics of volunteers in the United States. In 2005, 65.4 million people volunteered at least once between September 2004 and September 2005.
2004
How the Internet Has Changed VolunteeringBased on VolunteerMatch research and published in The Journal of Volunteer Administration, this study examines how the internet is changing the process and experience of volunteering for both volunteers and nonprofits.
Volunteer Management Capacity in America's Charities and Congregations
Volunteers can boost the quality of services in charities and congregations while reducing costs. However, these organizations are not always fully equipped to make the most of their volunteers.
VolunteerMatch User Feedback Study
In partnership with Peter D. Hart Research Associates, VolunteerMatch surveyed over a thousand nonprofits and volunteers to better understand who they are, what they think about volunteerism and why they are using VolunteerMatch.
Subscribe to:
Posts (Atom)