Attention
Comprehend
Acceptance
Retention
the four major components in changing someone's attitude in persuasive communication
People can have multiple beliefs or cognitions about an attitude object. The multiple cognitions can result from persuasive communications or social influence. If discrepancies (cognitive dissonance) develop among cognitions, the person feels internal tension and becomes motivated to reduce that tension. The person can reduce the dissonance by changing one or more cognitions. Such change in the cognitive part of an attitude can lead to change in the attitude itself. (e.g. social pressures/social norms)
NEEDS AT THE BOTTOM DOMINATE HUMAN BEHAVIOR, IF ALL NEEDS ARE UNSATISFIED, A SATISFIED NEED IS NO LONGER A MOTIVATOR. UNSATISFIED NEEDS IS A POETENTIAL MOTIVATOR OF BEHAVIOR.
Needs:
achievement
affiliation
belongingness
for change
deference
dominance
existence
growth
physical
physiological
for power
reognition
relatedness
safety
self actualization
Comprehend
Acceptance
Retention
the four major components in changing someone's attitude in persuasive communication
People can have multiple beliefs or cognitions about an attitude object. The multiple cognitions can result from persuasive communications or social influence. If discrepancies (cognitive dissonance) develop among cognitions, the person feels internal tension and becomes motivated to reduce that tension. The person can reduce the dissonance by changing one or more cognitions. Such change in the cognitive part of an attitude can lead to change in the attitude itself. (e.g. social pressures/social norms)
NEEDS AT THE BOTTOM DOMINATE HUMAN BEHAVIOR, IF ALL NEEDS ARE UNSATISFIED, A SATISFIED NEED IS NO LONGER A MOTIVATOR. UNSATISFIED NEEDS IS A POETENTIAL MOTIVATOR OF BEHAVIOR.
Needs:
achievement
affiliation
belongingness
for change
deference
dominance
existence
growth
physical
physiological
for power
reognition
relatedness
safety
self actualization
No comments:
Post a Comment