Engaged employees. Greater transparency. Consumer feedback. Communicating impact. Measuring results. These are just some of the many reasons why companies increasingly use social media to bolster corporate responsibility goals. But with so many platforms and metrics to choose from, determining the right strategy for increasing and measuring engagement quickly gets complicated.
Fenton's SEE, SAY, FEEL, DO structure offers a proven and user-friendly approach for measuring and maximizing the impact of social media efforts. Join John Gordon, SVP digital, and Susan McPherson, SVP/Director of Global Marketing, for an interactive discussion that will address the SEE, SAY, FEEL, DO method and showcase how this framework can help strengthen your corporate responsibility initiatives.
Susan McPherson is senior vice president/director of global marketing at Fenton, where she focuses on creating visibility for the firm and its clients on a global scale while also continuing to help further grow the corporate responsibility practice. She's a regular writer and contributor for publications such as the Harvard Business Review and Triple Pundit and a leader on sustainability and global development issues who routinely speaks at industry conferences. McPherson hosts the popular bi-weekly #CSRchat on Twitter.
John Gordon is Senior VP of Digital in Fenton's New York office and manages the social media practice firm wide. In that position he works to create successful engagement campaigns by integrating strategy, technology and content for clients like American Jewish World Service, ASPCA and Stonyfield Organics. Gordon was formerly the director of new media at Spitfire Strategies. He is the author of Fenton's SEE, SAY, FEEL, DO guide to social media metrics that matter.
Small Business, Big Engagement: Trends and Best Practices in Using Social Media to Tell the Small Business CSR Story
http://www.volunteermatch.org/corporations/resources/bpn.jsp#june28
...Julie Dixon is the Deputy Director of the Center for Social Impact Communication (CSIC) at Georgetown University, where she manages the day-to-day operations of the center including research, curriculum and partnership development, outreach and communications. She's the author of CSIC's recent publication "Small Business, Big Engagement," a comprehensive set of trends and best practices for small businesses looking to use social media to engage stakeholders in their socially responsible business practices. Follow her work at the center on Twitter at @georgetowncsic.
Impact at Work: Driving Positive Change by Encouraging Intrapreneurship
Tired of business as usual? Leverage the skills you and your employees have to bring real change to your workplace - and the world - no matter your industry or job title. Learn how to create a workforce of Social Intrapreneurs: Internal innovators who challenge their organization's status quo while developing and implementing solutions that both benefit their organization and create positive social and environmental impact.
During this session, Britta Durtsche from Net Impact will outline the valuable benefits of supporting intrapreneurs in the workplace and offer a tangible toolkit that will enable you to launch workplace projects, engage co-workers, and bring social and environmental change to your community.
Britta Durtsche serves as senior manager and is responsible for Net Impact's global chapter network, including the Global Fellows program, as well as our diverse portfolio of Impact Programs, including Impact at Work, Board Fellows, Service Corps, Curriculum Change, and the Net Impact Force for Change Award
Green the Team: Five Practices for Engaging Employees in Sustainability
Leading companies are recognizing that sustainability can be a competitive advantage, but only if it resounds across the entire organization. Employee engagement can save costs, improve morale, inspire creativity, drive innovation and attract and retain talent.
Brand innovation firm BBMG discusses how to get started with smart strategies, practical case studies and tips for overcoming some of the most common challenges.
Raphael Bemporad is a champion for a new approach to branding that puts values behind every marketing initiative. An expert in brand strategy, cause marketing and public affairs, Raphael has led campaigns that are international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as Seventh Generation, Samsung, Earthbound Farm, Brown-Forman, Ocean Conservancy and Social Venture Network. Raphael also has an extensive background in political communications and public affairs, serving a state governor, senator and U.S. congressman.
