DRIVING SUCCESS: HOW YOU INNOVATE DETERMINES WHAT YOU INNOVAT

Innovation Is the Power to Redefine the Industry
For any organization, innovation represents not only the opportunity to grow and survive but also the opportunity to significantly influence the direction of the industry.
Apple Computers took the industry by surprise when it launched iTunes and iPod, not so much because these were innovations that nobody had ever thought of before
in the PC arena. Instead, it was the strategy of combining technology change and business model change into a one­two innovation punch. And the iTunes/iPod
combination is only starting to generate new concepts; one of the latest is an iPod special edition with U2 (the famous rock band), which opens up rich partnership
opportunities with content providers. Apple has put its mark again on the direction of the PC industry—a mark that will be tough to erase.

Making Innovation Work : How to Manage It, Measure It, and Profit From It

Authors:

Davila, Tony
Epstein, Marc J.
Shelton, Robert D.

Publication Information:

Upper Saddle River, N.J. : Wharton School Pub. 2006

Description:

eBook.

Subjects:

Organizational change--Management
Technological innovations--Management
Industrial management

Categories:

BUSINESS & ECONOMICS / Structural Adjustment

Related ISBNs:

9780131497863. 9780132044882.